Their latest project is an update to yet another stunning product, the bicycle. People People strip the product to its essence and proceed to improve it with just a few signature details. Taking inspiration from the iconic Kronan city bike – the “Spiran” is the sleeker and younger sibling of Kronan that moved into the city, and its name is a reference to that of its beloved predecessor: “Kronan is Swedish for “Crown”, and Spiran means “Scepter”.